Caterpillar, a maker of heavy industrial equipment posted better than expected quarterly results. G.E. as I’ve stated previously is a bell-weather for the US economy, has entered into an 8 billion dollar joint venture with Mubadahla Investments, and they posted gains as well.
Oh, and did I mention oil drops below $128/ barrel…
As we struggle along to get our footing, which we will, positive signs abound that this country strives to succeed… Thanks again to Reuters for keeping economic news balanced…
http://www.reuters.com/article/businessNews/idUSL2219159120080722?feedType=RSS&feedName=businessNews
July 25, 2008 at 4:12 am |
The Caterpillar VP of Marketing Bill Springer of had recently given a speech about social media, how they have started to embrace it, how successful it was and how much they learned from it.
They learned that their content was irrelevant, that the consumers would created content, that they helped sell the product and were very passionate about the product.
They have capitalized on their history and niche of safety not to mention you tube videos of working machinery. They were so thrilled with the findings and results they are now going to duplicate the strategy elsewhere on their blog.
Now on to your subject, this is a topic discussed at great length in our household. We live eat and breath politics and the auto industry here…all I want to say is I hope it keeps going down and that America wakes up to helping Americans and not overseas so much.