Three months or so ago, amidst $3.00/gallon prices I told my wife “as soon as we learn to be more conservative with our driving habits (as a country), demand will drop, and so will the prices.”
As I write this oil has plummeted over $14 per barrel in the past few days as the announcement that demand has dropped 5% in June. It’s really common sense. I’m not economics major, nor do I work with commodities, but my years in business have made one thing perfectly clear, if there’s less of a demand for your products, you can’t demand a premium price.
The recent drop in demand for oil means the producers are now fighting to sell us THEIR oil, hence there’s more competition amongst producers to get us their products, and prices drop… Let’s make it simple… You and your neighbor sell identical products, and you awake each morning to throngs of people demanding your products. You look at your neighbor, you smile at each other, and commence selling at prices you both love. The next day after both of you reading your customers are finding alternatives because they’re tired of paying your prices, you walk out your door and suddenly you both notice about 5% of your customers are gone. You can both look into the future and see what’s coming…but how to get them back…you both lower your prices!
Now economists and others will comment that it’s far more complex of a process, and I’m sure it is in fact. But my simplification is the basis for trading products, and it’s been that way since man traded fire for the wheel… Why do I bring this up? My fear that as prices drop as demand drops, we will give up on our quest for alternative energy sources, and go back to driving our gas guzzlers, and not learn from this lesson.
Give it some thought, what do you think?